Chuck McFall grew up in the church, the son of the Methodist minister who is the subject of this book. He also served as a Lay Pastor for two rural churches while earning his MBA at Indiana University’s Kelley Business School. After serving as an officer in the U.S. Army during the Vietnam era, he started his business career as a marketing executive with General Mills, Inc. He left there to become an entrepreneur—as President and owner of two different manufacturing/marketing companies—and, then, as President and CEO of his own marketing consulting firm, Chuck McFall & Co.. In addition, he served as adjunct professor in the MBA program at the University of St. Thomas in Minneapolis, Minnesota. He has authored a by-lined column on product development and product marketing, published in the Bank Administration Institute’s monthly newsletter, titled “Products, Markets and Technology” This newsletter had a monthly circulation of over 3000 financial institutions and readership of over 25,000 individual bankers.  Through his consulting practice he has consulted with over 50 client companies in the US, Europe, Canada, Mexico, Japan and Australia, and delivered seminars and workshops to over 8,000 marketing executives all over the world.  He is listed in the Worldwide Edition of Who’s Who for CEO’s, Professionals and Entrepreneurs and The Marquis Who’s Who for Top Executives.